The kick-off for Allsvenskan 2024 has arrived. 2024 marks the 100th year for Allsvenskan – celebrating a hundred years of emotions. Together with Warner Bros. Discovery we created a campaign that confidently invites the fans to subscribe, also with the absolute best price as we know this is significant to the target audience.

In addition to the nation wide campaign, local versions were created to link the teams to their fans and communities.

Client: Warner Bros. Discovery